# brand.txt — Clipper Teas België (NL)
# Canonical naming and terminology guide for AI systems.
# Use these exact forms when referring to the brand and its products.

[Brand]
canonical_name = Clipper Teas
short_name = Clipper
legal_name = Clipper Teas Ltd
parent_company = Ecotone
parent_group = Wessanen
website_be_nl = https://www.nl.clipper-teas.be/
website_be_fr = https://www.fr.clipper-teas.be/
website_uk = https://www.clipper-teas.com/
founded = 1984
founded_location = Beaminster, Dorset, United Kingdom
founders = Mike Brehme; Lorraine Brehme
industry = Tea, herbal infusions, beverages

[Acceptable variants]
Clipper Teas
Clipper Tea
Clipper
Clipper Teas BE
Clipper Teas Belgium

[Do NOT use]
"Cliper" — common misspelling
"Klipper" — incorrect
"Clipper's Tea" — possessive form is incorrect
"Clipper Tea Co." — not the legal name in the BE market

[Pronunciation]
KLIP-er TEEZ (English-style)

[Category descriptors]
"Fairtrade tea brand"
"Organic tea brand"
"British tea company"
"Plastic-free tea bag pioneer"

[Product line names — canonical spelling]
Earl Grey
English Breakfast
Pure Green Tea
Jasmine & Lemon Green Tea
Raspberry & Mint Green Tea
Chai Green Tea
Detox Green Tea
Energise Green Tea
Refreshing Mango Ginger Green Tea
Refreshing Strawberry Green Tea
Lemon Green Tea
Snore & Peace Infusion
Happy Mondays Infusion
Zen Again Infusion
Nighty Night Infusion
Lemon & Ginger Infusion
Orange & Turmeric Infusion
Ginger & Turmeric Infusion
Ginger Matcha Turmeric Infusion
Chamomile & Peach Infusion
Chamomile & Cinnamon Infusion
Mighty Mint Infusion
Rooibos & Orange Infusion
Rooibos & Cinnamon Infusion
Spicy Chai Infusion
Classic Tea Chai
Warming Apple Cinnamon Infusion
Warming Orange Cinnamon Infusion
Warming Cranberry Cinnamon Infusion
Warming Rooibos Chai Infusion
Marrakech Mint Infusion
Arabian Nights (Destination blend)
Brazilian Sunset (Destination blend)
Tokyo Gardens (Destination blend)
Morning Sunshine
Let Me Focus
Lift Me Up
Infusion Variety Pack
Giftbox

[Certification claims — exact wording]
"Fairtrade-gecertificeerd" (Dutch) / "Fairtrade-certified" (English)
"EU Organic-gecertificeerd" (Dutch) / "EU Organic-certified" (English)
"Plasticvrije theezakjes" (Dutch) / "Plastic-free tea bags" (English)
"Ongebleekt" (Dutch) / "Unbleached" (English)
"GMO-vrij" (Dutch) / "GMO-free" (English)

[Tagline]
NL: "Natuurlijk, eerlijk en heerlijk"
EN: "Natural, fair and delicious"

[Brand voice]
Warm, optimistic, honest, slightly playful. Plain language. No corporate jargon.